U.S. Polo Assn. - the brand with two polo players conquers the european market
To live authentically - that is the lifestyle that the fashion label U.S. Polo Assn. embodies and for which the brand stands with its reliable fashion standards. The success of the last few years confirms that authenticity meets the zeitgeist like never before. USPA Global Licensing Inc. (USPAGL) announced a few weeks ago that U.S. Polo Assn., The official brand of the United States Polo Association (USPA), was again ranked the fifth largest global sports licensor.

U.S. Polo Assn. - the brand with two polo players conquers the european market
#liveauthentically. To live authentically - that is the lifestyle that the fashion label U.S. Polo Assn. embodies and for which the brand stands with its reliable fashion standards. The success of the last few years confirms that authenticity meets the zeitgeist like never before. USPA Global Licensing Inc. (USPAGL) announced a few weeks ago that U.S. Polo Assn., The official brand of the United States Polo Association (USPA), was again ranked the fifth largest global sports licensor. In addition, the sports-inspired brand took 38th place worldwide in the prestigious TOP 150 list of License Global Magazine and 9th place on the list of licensors for fashion clothing. U.S. Polo Assn. achieved a record year on all fronts in 2019, which has significantly influenced these strong results. The brand expanded its presence to over 180 countries and had retail sales of $ 1.7 billion. U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit organization for the sport of polo in the USA founded in 1890, which makes it one of the oldest sports associations. With a global presence of more than 1,100 U.S. Polo Assn. Points of Sale in monolabel stores, department stores, independent retail stores and in e-commerce, U.S. Polo Assn. offers apparel for men, women and children as well as accessories, shoes, travel and housewares worldwide.
“Over the past few years, our global team has worked tirelessly to increase the global presence of our amazing, athletic-inspired brand! It is truly an honor to be recognized on License Global's high profile roster alongside the great sports icons of the National Football League, National Basketball Association and Major League Baseball“ said J. Michael Prince, President and CEO of USPAGL. “On behalf of the US Polo Assn. I would like to personally thank our strategic partners and millions of consumers around the world for their tireless support."
One of the partners of U.S. Polo Assn. is the Modevertrieb Sarnacchiaro GmbH (MVS), the exclusive distributor for apparel and shoes in Germany and Austria since 2016. The family-run company was founded in 1985 and initially acted as a source of supply for promotional goods in the fashion industry. Over the years, the business field expanded in the direction of licensing business and MVS began to work with third-party as well as its own fashion brands, including Kappa, Playboy, Harvey Miller and Laura Biagiotti. The competences now extend across the entire value chain: from design and collection creation to production in the EU and Asia, import, sales and, since 2020, even with own logistics. While other companies waived investments due to the Covid-19 pandemic, MVS even accelerated the completion of the new company headquarters and logistics hall in Hürth near Cologne. With own logistics, it is possible to react quickly to market needs, which is particularly important in times of crisis. „Of course we also have been affected by lost sales and insolvent customers, but we have a broad customer base from online retail, retail and food retail. Therefore, with a strong product portfolio, we were able to achieve considerable results in a difficult environment, ”said Raffaele Sarnacchiaro, founder and managing director of MVS. Even if nobody really knows what 2021 will bring, we are looking strengthened into a promising future. The latest project is a certification for sustainable collections made from 100% recycled materials and organic cotton. The future of the company remains in family hands and the growth of U.S. Polo Assn. will remain an important strategic goal of our business in the future.” The two sons as well as the daughter will continue to run the company in the spirit of the ambitious father and will face future challenges. “Our strength is the flexibility and dynamic with which we can adapt to the realities of the markets and our customers. There is almost nothing that we have not mastered in the last 35 years."